The NHL's Boston Bruins Brand Building Campaign - Apparently, no one messes with the bear!- YouTube + Website - Bruins site.
GOOGLE’s “Demo Slam” recruits the general public into showing off various Google technologies. And it works - http://demoslam.com/
Umbro ran a targeted Facebook Ad campaign the day of England’s final World Cup qualifying match - Case Study
Delta Air, JetBlue, and Southwest are improving their customer service and flight experiences by listening to their customers using Twitter and Facebook. - The Wall Street Journal
Scholastic's new social "You Are What You Read" site is letting fans reflect on their favorite childhood books and create unique "bookprints" to share with friends. - You Are What You Read
ABC Family is sending collectible stickers of characters from its new show, "Pretty Little Liars," to fans each time they check-in to the show using the social network for entertainment, GetGlue. - DMNews
AstraZeneca is providing tools and resources on Facebook and Twitter for individuals struggling with depression as a part of their "Take on Depression" social media campaign. - Cape Gazette
Jeep is using Foursquare to engage with fans and offer guidelines about National Parks. Users can check-in and receive facts about local monuments and tips about nearby off-roading trails. - Truck Trend
NASA is participating in social media from space with up-to-date tweets from Space Shuttle Discovery and real-time astronaut check-ins on Foursquare. - Information Week
UCSF is launching a social media fundraising campaign for Benioff Children's Hospital. The "UCSF Challenge for the Children" encourages users to create teams on Twitter and Facebook and compete against each other for the most individual donations. - PR Newswire
The Human Rights Campaign, discusses why social media was an integral part of their award winning campaign that worked to achieve lesbian, gay, bisexual and transgender equality. - Market Watch
Soldiers are telling their personal, uncensored stories using blog and video posts on U.S. Army's Army Strong digital network. - Army Strong Stories
