SOCIAL MEDIA CASE STUDIES [NOV-10-GB_V15.0]

Lavazza Coffee’s campaign called The Italian Experience that lets anyone from around the world talk directly with locals about food, shopping, love, lifestyle and just about anything else you could think of – More     

Wonderful Pistachios is relying on "twitter-centric" talent to generate buzz around their new campaign that features blogging by celebrity blogger Perez Hilton and user-generated videos.  - Business Wire 

Cheerios Facebook campaign donated a free book to children in need for every new Facebook page fan. The results? More than 124,000 books. - Read Case Study

eBay is using a Facebook application that lets friends and family contribute separately to one account to buy a gift for someone they care about.  - Parcel2Go 

Victory Motorcycles “test ride” campaign on Facebook ended up being the highest conversions all year. Read Case Study  

M&M’s (Canada) latest campaign "Find Red" is based inside Google's Street View. It’s an online treasure hunt where people find clues on the M&M’s YouTube, Twitter, Foursquare and Facebook page. www.findred.ca 

Clorox announced via Twitter that their "Power a Bright Future" grants for school program received an astounding 1.6 million votes on participant submissions.  - Power a Bright Future   

Orange launched it’s second “Balloonacy” campaign (where contestants jump from site to site finding balloons that unlock mini games that help you race balloons across the globe) employs new and innovative features (like iPhone apps, progression badges and race widgets) for the contest - More   

Check out the winners of the 2010 Forrester Groundswell awards include Telligent for their US Department of Defense's APAN Community, Intuit for their "Brainstorm" platform, and CEMEX for their "Shift" platform.  - Empowered Blog  

NIKE’s emerging technology installation (BBDO Argentina) brings to life Nike's “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes in-store. 

The newest version of YAHOO's Mail Service features Twitter integration and allows users to view videos on YouTube and photos on Flickr and Picasa.  - FFOG 

The GAP took advantage of Facebook's new ‘Deals’ feature with a promotion that promised a free pair of jeans to the first 10,000 people checking in at Gap stores with Facebook Places.  Read the Case Study 

Industry Analyst Altimeter on the "Rise of Social Commerce." - Web-Strategist 

Golf 2.0. - Rickie Fowler - Brand Identity and Social Strategy – Case Study 

Sears is connecting with customers in new ways by hosting in-store product testing events. For the first event in Chicago, Sears invited the city's leading bloggers to try their newly released camera and posted a video of the experience on YouTube for all to see.  - MySears Blog 

New Balance's Projection Mapping Innovation 

Dell is keeping track of all of their social media content on their new Buzz Room Facebook application.  - Dell Buzz Room 

PUMA's "King Diego" Facebook Campaign Celebrates Maradona's 50th Birthday - Goodbuzz 

Coca-Cola used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.  The results?  140,000-plus mobile bar code scans - More 

Ralph Lauren to Stage 4-D Spectacular on New York’s Madison Avenue - More