Thursday 29 December 2011

About Goodbuzz



What’s the big idea?  
Goodbuzz help businesses create and capture value from emerging trends in technology, society and the workplace.   We prototype the future and believe the best way to predict it - is to create it.  From simple metrics to actionable insights that enable data-driven marketing decisions, Goodbuzz focus on linking the digital and physical worlds by developing 'branded utility' - moving away from interruptive 'push' models towards more meaningful ways of connecting.  

We have repeatedly proven our ability to inject new life into brands by creating participatory experiences that entice consumers to play, create, and share.  Our primary services include:
·      STRATEGY + CONSULTANCY
·      RESEARCH + Insight
·      Engagement

Social Business STRATEGY + CONSULTANCY
Goodbuzz help make sense of the opportunities and challenges represented by Social Media and provide guidance to clients.  Whether customer participation, workforce collaboration, or partner optimization - the potential to optimize both brand and business through the application of social business principles has never been greater.   From bespoke training, listening and responding platforms, campaign and promotional engagement strategy, to PR 2.0, and ad-hoc advice - Goodbuzz help clients understand the overall impact of social media and develop strategies to ensure they meet short and long-term objectives.  
Research + Insight
Research provides the basis for Goodbuzz thought leadership. Our proprietary approach utilizes traditional qualitative and quantitative techniques in addition to emerging methods. Our analysts are available to deep-dive into specific social business issues, delivering insight to inform strategy, implementation, and managed services. This research defines our approach to engaging your brand and provides objective perspectives on strategy, technology, programs, process development, and best practices.

In short, Goodbuzz help clients listen to the online conversations people are having about your brand, products, services, and competitors. Through conversation audits, sentiment analysis, influencer research or ongoing social media monitoring, we help clients understand, not just the volume and topics of these conversations, but more importantly, the underlying issues and what actions to take as a result.

Engagement
Goodbuzz help clients construct social business solutions to provide infrastructure support for short- and long-term initiatives.   We help brands engage in social media by having meaningful conversations, igniting positive word of mouth, and amplifying activities.  We do this through influencer campaigns, conversation platforms, advocacy programs, community building and management, social applications, conversation response and reputation management.

In each of these areas, we combine our deep understanding of brands and marketing communications with strategic, creative and technology skills, underpinned with an innate sensibility for social media. Think of Goodbuzz as the base camp at the intersection of creativity and technology.  What can we help you achieve? 

Contact
Goodbuzz has been fortunate to be able to work with some of the worlds leading organizations to create more socially calibrated and dynamic organizations. Contact us to set up an appointment.

+ 18 King Street East, Toronto, ON, M6P 2Z8

Thursday 22 December 2011

♔ Social Media Case Studies [GB_V.64]


Diageo, Brown-Forman, and Heineken are creating social buzz during the holiday season with multiple Facebook ads and "like" campaigns -  ClickZ

HBO has created an application for their "True Blood" allowing fans to submit photos and create their own vampire video to share and "glamour" their friends online -  Creativity

Visit Sweden (@Sweden) is the official website for the country’s tourism and travel information. They’ve come up with a fantastic way of sharing the Swedish brand by handing over the country’s official Twitter account to its citizens.  Every week another person receives exclusivity over the country’s Twitter account @Sweden to share their thoughts, stories, information and other content linked to Sweden - Website

Every year, the leftover amount on unused Metrocards can total $52 million. Metrochange however offers a cool way to make sure all that loose change gets put to good use - Website

Tragus Group, operator of some of the UK's favourite restaurant brands including CafĂ© Rouge, Bella Italia and Strada - is encouraging fans to share their own restaurant experiences through photos and videos in exchange for discounts at their restaurant chains -  Marketing Week

The account @RealTimeWWII sends dozens of tweets per day - bringing the Second World War to a new tech-infused generation. One tweet at a time. More - http://bit.ly/tduRFb
 
Microsoft is releasing a new social networking site called So.cl that will incorporate elements of search with the social experience using Bing -  Technology Review

The Social Media ProBook - (by Eloqua and agency JESS3) is written by 20 of the most influential figures in social media. Topics include influencer marketing, PR, Wikipedia fundamentals, rules for social advertising platforms, scaling social media globally, social organizational structures, geosocial networks, writing for Facebook, and more – Slideshare

KLM Royal Dutch Airlines has designed a social seating tool that will allow passengers to choose who they sit next to via Facebook and LinkedIn -  TechCrunch

Coca-Cola's Vitaminwater has launched a social game with the help of pop singer Jessie J via a series of online videos to engage with fans by guessing what's inside several wrapped gifts -  PSFK

YouTube's Top Spots of 2011 – Here are the top 10 ads viewed (as of this posting) on YouTube over the past year – Goodbuzz

Canon teamed up with Ron Howard to produce a crowdsourced short film that was inspired by photos submitted previously by fans -  The Stark Life
Time Inc., Nordstrom, Etsy, and Land's End are using Pintrest, a social bulletin board where users can share their favorite visuals, to connect with their crafting fans -  Ad Age

Vail Resorts EpicMix is revolutionizing the way we ski - again. The innovative app that tracks (via GPS and RFID) vertical feet and days skied - has now adding photo capabilities, making it even easier for skiers and snowboarders to share their on-mountain experience. Great digital integration and differentiation - Video

British wireless and mobile provider O2's new holiday campaign lets their followers tweet Santa a message in exchange for a personalized YouTube video response -  The Real Time Report

Canal+ Borgia Integrated Transmedia Experience - The evolution of Storytelling - this 360 degree narrative works seamlessly across multiple devices. The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience - Video

Anonysize - Anonymously find the right size and give great gift.  This web site solves the problem of buying the right size present for someone (shoes, clothes, rings). You go to the site, enter your recipient's phone number and gender, your phone number and email, and a text is sent to the recipient asking them what their size is. They'll never know who's shopping for them, and unless the thing you buy is hideous, it stands a good chance of not being returned - Website

Itron's discuss how they developed a company-wide listening strategy -  Vimeo

JWT Augmented Reality Business Card (powered by Blippar) - JWT London has created a truly unique and innovative way to showcase the agency's latest showreel on the back of their business cards – Video

Every year, the leftover amount on unused Metrocards can total $52 million. Metrochange however offers a cool way to make sure all that loose change gets put to good use - Website

Here’s an interesting Christmas shopping themed infographic (http://bit.ly/ud1oqh) that shows the power of social recommendations around the holiday season. Mr. Youth surveyed 4,500 adults and found that social media has definitely been a key driver of Christmas gift purchases this year – Graphic

We’ve been trying to break the 50,000 'Weekly Reach’ benchmark (on Facebook) for some time now, so we’re delighted to announce that we’ve finally done it (and with only days left in 2011 to spare). On behalf of all of us – thanks for viewing - and all the best to you in 2012. Booyah.








 
NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)


ABOUT GOODBUZZ
#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca

YouTube's Top Spots of 2011



People like to be entertained - and some ads definitely entertain. Sites like YouTube and Vimeo allow ads to be spread by consumers, who vote, share, like, comment, blog, G+ plus-one, or even create response videos or spoofs.

The lines between the traditional agency and the digital agency continue to blur – raising the question.  If a (video) commercial is developed only to reside online – is this the domain of the traditional agency or the digital agency.    What if they both use the same production and editing teams?  Hmmm.  Tell us what you think?  In either case, platforms like YouTube offer the ultimate meritocracy for video - and savvy brands are adapting to this new paradigm by creating web-only content that people actually want to view and share. 
  
Below are the top 10 ads viewed (as of this posting) on YouTube over the past year. 

1. VW: The Force
 
2. T-Mobile: The Royal Wedding

3. Chrysler: Imported From Detroit

4. DC Shoes: Ken Block's Gymkhana Four; The Hollywood Megamercial

5. Smartwater: Jennifer Anniston Goes Viral

6. Team Hot Wheels: The Yellow Driver's World Record Jump

7. Old Spice: Scent Vacation

8. Apple: Introducing Siri on iPhone 4S

9. Samsung: Unleash Your Fingers

10. Adidas: D Rose; AdiZero Rose 2--The Bull

















NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)


ABOUT GOODBUZZ
#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca
 
 

Thursday 15 December 2011

♔ Social Media Case Studies [GB_V.63]


Dealing With Negative Social Feedback - Every brand experiences negative feedback. But, it's how you handle it that separates you from everyone else - Article

Heineken has teamed up with Facebook for a global deal that will give the brewer access to the social network's newest products and advice on reaching millions of people -  Ad Age


Most Contagious 2011 - Contagious exists to find and filter innovative exercises in branding, technology, and pop culture. Once a year they put together a ‘best of’ overview of the year’s best. Here are your 2011 highlights - Website


Here's an excellent tool (marketing.grader.com) from HubSpot that grades and benchmarks your online activities (website, social, conversion, etc.) against competitors – Website

Learn how Whole Foods, Southwest, and Best Buy are building their Twitter strategies to connect with fans -  The Wall Street Journal


The Social Brand Experience Report - Social consumers indicate they are looking for "exclusive experiences, savings, and perks from the brands they like." But marketers apparently still believe that content and connection to peers are the primary drivers to 'likes' and 'follows'. Time to evolve your brands social media strategy?  - Report

Cisco discuss how they are measuring social media ROI -  MediaPost

KLM's 'Seatmates' will allow passengers the ability to choose their seats using Facebook and LinkedIn profiles. When they check in online, they'll be able to view other passengers' profiles and select their seat (presumably for either professional networking or possibly even joining the mile-high club). The service will be piloted early next year – Facebook

Hertz and LiveNation.com have joined forces to offer a "Movin' with Music"- themed effort that features concert venue-related car rentals, a streaming radio station, social media contests, a rewards program, and artist interviews to be shared online -  Fast Company

Here's an excellent example of using real-time biometric and GPS data to get the most out of an athlete's performance. Kudos to Nike. We're impressed - Video

Procter & Gamble's Old Spice character is back as "Manta Clause" with a five-day YouTube campaign promising gifts for all seven billion people in the world -  Brand Channel

McCormick is hosting a cookie share on Facebook featuring their new app that lets fans customize their own cookie recipie and share with friends online -  The Treats Truck

To create buzz around the upcoming season of Spartacus, Starz Entertainment has released an interactive Facebook application -  The Hollywood Reporter

Yahoo! has released a new application that connects to Facebook to let fans compare what was going on in their lives when other significant events were happening around the world in 2011 -  Yahoo!

Ice Break Coffee deals with 'hater' Paul - What do you do if someone starts a negative Facebook page about your brand? Well, if you can't earn their love, you should at least try to win their respect. Here's a great example (by ICE BREAK) of turning negative brand publicity into good buzz (or in this case great buzz and 20,000 new 'Likes') – Video

Wendy's promotional tweet to help raise money for the Dave Thomas Foundation for Adoption was named the "Most Retweeted" in 2011 -  QSRweb.com

MINI 'Vending Machine' Projection Mapping - Those passing by are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon doing this, it triggers the MINI they’ve selected make its way down to the bottom of the vending machine, in trademark cheeky MINI animated style - Video

Cargill discusses how the company used social media sites Facebook and Twitter to create brand awareness of their Truvia product -  Vimeo

For a brand that won't even allow consumers to post comments or content of any kind to its Facebook page (#fail) - the Canadian Tire brand manages to actually appear participatory in this case. The campaign mechanics here include a simple aggregator that separates message types then adds an associated colored light to a tree. Thereby the more social mentions the brighter the tree gets - Website









NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING)


ABOUT GOODBUZZ
#Goodbuzz prototypes the future - focusing on linking the digital and physical worlds by developing 'branded utility' and moving away from interruptive 'push' models towards more meaningful ways of connecting.  Contact us today for more information - info@goodbuzz.ca