Guy Kawasaki and Brian Solis discuss brands, vision, inspiration, and Guy’s upcoming book the 'Art of Enchantment' – Video
Jim Beam's Live Music Series is connecting fans and musicians with live concerts, exclusive live tracks, artist interviews, concert videos, and more - Jim Beam
Get the Insider’s Experience and watch the Louis Vuitton fashion show from the front row via their highly interactive microsite
This clever Skittles 'Touch' video is funny, viral, interactive and definitely disruptive – Video
EA's guerilla teams secretly invaded the streets of London and Paris with 3D Projection Mapping - letting bystanders be the first to play the Crysis 2 game – Video
Levi's new Watertank application on Facebook is encouraging fans to participate in saving water by registering to play the online game and help Water.org distribute water to those in need - Facebook
72andSunny make the mobile check-in coupon experience a bit more interesting with their Happy Star Rewards™ App for Carl's Jr. and Hardee's - App
Buick's March Madness campaign includes sponsored content on NCAA official Facebook, YouTube, Twitter, and Foursquare apps, as well as a series of mini films featuring former student athletes doing good works - Advertising Age
In an increasingly fabricated world of spun messages and concocted experiences it's tough to demonstrate a brand's authenticity--even for a 200 year-old brand like Altoids - Goodbuzz
The new Facebook Questions feature allows you to easily create any number of different poll types to solicit feedback and recommendations from your fans – More. What FB Questions means for Marketers? - More.
TLC's new blog, Parentables, is creating a space for parents to learn and share everything from owning and decorating a home to raising a family and staying healthy - Twitter
Ralph Lauren’s 4D Projection Mapping made buildings seem to suddenly opened up like a dollhouse to unleash a 3D parade of four-story tall models, a gigantic virtual polo match, and larger-than-life products - Video
Silk is encouraging fans to participate in their "Silk for Milk 10-Day Challenge" on Facebook through Twitter, YouTube videos, and a new micro site following their sampling road tour - KOLD
Carlsberg's (Sweden) “Unbottle Yourself” engaging website and iPhone app (by Åkestam Holst) extends 500 challenges and instant rewards - Video
State Farm is launching a Facebook sweepstakes that requires fans to tag themselves in pictures of Ford automobiles for a chance to win a Ford Fusion hybrid - DMNews
How Toyota leverages Social Media to Build Brand Advocacy (and doubled FB followers in two months) - Video
After their huge success with a virtual snowball fight on Twitter last month, Rayovac is expanding their social media outreach with content for their "Indestructible Tour" spanning across Tumblr, Twitter, YouTube, Facebook, and blogs - ragan.com
To ensure you can be just as annoying as that jackass sitting next to you at the last sporting event you attended, Pereira & O'Dell have developed a Pocket Vuvuzela iPhone App – Video
For their new "Mac & Cheese TV" initiative, Kraft Foods is selecting five tweets from fans about macaroni and cheese to air on several cable TV late nightspots - ClickZ
The Cleveland Indians are revamping their social media strategy for the 2011 season to include the Indians Social Suite -- an entire suite at Progressive Field catering to social media users - MLB.com
Soccer team Manchester United boasts the team with the most Facebook fans (with more than 10 million). Check out the Case Study
Dell's shares how they are harnessing the power of social media to connect with customers, build relationships, and be perceived as a valued partner - Vimeo
How do you create a brand for a country like Kenya that reinforces and resonates with how the citizens feel about themselves? Hyper Island and iAD, Mikael Näslund came up with this clever campaign - Video
Adidas France - 3D Mapping Projection is all about creativity, and establishing an emotional connection with the brand – Video
Neuroscience, Primary Research, and Empathy - Jeremy Rifkin investigates the evolution of empathy, communication, and the profound ways it shapes our development and our society - Video
A web interface for Microsoft's Halo franchise (by AKQA and Autofuss) lets gamers manipulate a Kuka industrial robot to create a virtual monument to Spartan warriors in Halo: Reach - Video
Nike Football's ‘Write the Future’ Campaign uses Facebook to reach and connect with global football fans - Video
Ford’s ‘Edge of Progress Tour’ has a GOOD writer cross the country in a Ford Edge to meet innovators and develop branded content – More
The 'Escape Machine' (for Voyages) experience developed by DDB (Paris) surprises (and coincidentally offers the best way to explain post-coital bliss to the uninitiated we’ve ever seen) - Video
Graphic Design legend David Carson on doing work you really love (and surfing as much as possible) – Video
Nearly two decades after changing the face of typography with his magazine Ray Gun, David Carson is back with a new glossy—in print, of course—titled simply, CARSON – More
Branding 101- Exploring the fragile link between authenticity and branding - More.
Don't forget, you can get many more Case Studies, Campaigns, and Innovation daily by following Goodbuzz on Twitter and Facebook. Content is unique to each channel and we try not to overlap and keep it fresh.
If you have campaigns or examples you'd like posted or discussed, please feel free to post or send it to us directly.
If you have campaigns or examples you'd like posted or discussed, please feel free to post or send it to us directly.
