The Clorox Company has created a new online
community for their Clorox Bleach brand where moms can share "bleachable
moments" through a contest that features life's "Yuck + Oops"
mishaps -PROMO
Ultimat
Vodka (via Stink Digital) lets you
find out just how social you really are using their ‘Social Life Audit’ – Website
Social Marketing is
ultimately is a combination of art and science. We'll leave the art to you, but
what this document provides is an anatomy
of a Facebook post to help refine your publishing strategy – Report
Domino's is blending traditional and social media
marketing to help localize their fan engagement strategy -SmartBrief
The Increasing Value of Augmented Reality (#AR) for Marketers - in our modern marketing paradigm it’s a given that a message must ‘disrupt’ and break through the noise. Adding technological innovation like AR is one way to do just this. Here are a number of great examples from the past year - Article
Tis’ The Season For Retail
Innovation - brands are adding a number of innovative, tech-driven
holiday-themed retail add-ons this year. We've already seen the first of the big
bucks, heartstrings-yanking Christmas adverts but here’s two that really pop – Article
To spread the word about
their first Spa Week, Four Seasons
Hotels and Resorts is using Facebook, Twitter, Tumblr, and Foursquare to
share insights from a panel of beauty experts -Luxury Daily
ESPN is connecting college
football fans with a new badge on Foursquare that can be unlocked by checking
in with the GameDay crew at the game of the week -About
Foursquare
Mercedes-Benz latest effort (by AMV/ BBDO London) to promote its
new C-Class 350 Coupe features an interactive film set in a post-apocalyptic
(Inception-esque) world where you solve clues to escape a sinister version of
Google Street-view in Hong Kong – Video
McCormick has created a Facebook page for Thanksgiving Day's
Turkey -- complete with cooking recipes, holiday tips, and a chance to be
published in a "friend-sourced" community cookbook -MediaPost
More genius (below) from our
friends at agency - John St.
(johnst.com) poking fun at themselves and our industry at large. Love it – Video
Gap is getting fans excited for the holiday season
with their new "Joy It Up" Facebook mix tape that features
up-and-coming artists performing their favorite holiday jingles -Facebook
Samsung
Mobile's VP of Strategic Marketing, Brian Wallace,
shares how they're using a social game and Facebook functionality to create
buzz around their new phone -Ad Age
B-REEL'S R+D efforts - in this case a Mobile Projection Mapping Game that uses any device, the HTML5 platform controls an 'eel' (via 2 projectors) and compete against other players – Video
Harley-Davidson is launching a crowdsourcing Facebook application
for advertising ideas that lets their fans review ad briefs, submit creative
ideas, and vote on other fans' suggestions -Marketing
Week
As one of the most popular
brands on Facebook, Coca-Cola's
Senior VP of Integrated Marketing, Wendy Clark,
shares how they've used social media to help make a difference in the world -USA TODAY
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