People like to be entertained - and some ads definitely
entertain. Sites like YouTube and Vimeo allow ads to be spread by
consumers, who vote, share, like, comment, blog, G+ plus-one, or even create
response videos or spoofs.
The lines between the traditional agency and the digital
agency continue to blur – raising the question. If a (video) commercial
is developed only to reside online – is this the domain of the traditional
agency or the digital agency. What if they both use the same
production and editing teams? Hmmm. Tell us what you think? In either case, platforms like YouTube offer the ultimate
meritocracy for video - and savvy brands are adapting to this new paradigm by
creating web-only content that people actually want to view and share.
Below are the top 10 ads viewed (as of this posting) on
YouTube over the past year.
1. VW: The Force
2. T-Mobile: The Royal Wedding
3. Chrysler: Imported From Detroit
4. DC Shoes: Ken Block's Gymkhana Four; The Hollywood
Megamercial
5. Smartwater: Jennifer Anniston Goes Viral
6. Team Hot Wheels: The Yellow Driver's World Record Jump
7. Old Spice: Scent Vacation
8. Apple:
Introducing Siri on iPhone 4S
9. Samsung:
Unleash Your Fingers
10. Adidas: D Rose; AdiZero Rose 2--The Bull
NOTE: FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK
PLEASE VISIT US ON TWITTER @GOODBUZZ. IF
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ABOUT GOODBUZZ
#Goodbuzz prototypes the future - focusing on linking the
digital and physical worlds by developing 'branded utility' and moving away
from interruptive 'push' models towards more meaningful ways of connecting.
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