Wednesday, 5 January 2011


MTV has launched The Music Meter -- a site that ranks bands and artists based on who is generating the most buzz at any given moment online. - BrandWeek

AT&T has teamed up with Bazaarvoice to add a tab on their Facebook page for fans to read, share, and submit product reviews. - Bazaarvoice

Coca-Cola wrapped up their year-long "Expedition 206" social media campaign that had fans following three brand ambassadors through 206 countries via Facebook, YouTube, and Twitter. The campaign generated some 650 million media impressions around the world. - WalletPop

As the winter storms continue to delay flights, Delta, JetBlue, and Continental are using Twitter to communicate with passengers. - Social Times

The Washington Redskins discuss the success of their Foursquare campaign as a way reward loyal fans for attending home games. - Social Media Examiner

American Eagle is working with location-based social network SCVNGR to raise money for Big Brothers Big Sisters by encouraging fans to complete specific New Year's challenges. - Boom News

Google Goggles (AI) App Identifies Virtually Anything 

Red Bull’s ‘disruptive’ guerrilla marketing campaign brings NASCAR to Times Square

2010 Digital Benchmark - Contagious 

Starbucks, Coca-Cola, and Kraft Foods' Oreo are ranked in Ignite's top five most branded Facebook fan pages of 2010. - Ignite

Sears has recently The Blue Blogger Crew -- a group of fellow gadget geeks -- to join their electronic team at the 2011 International CES. - MySears Blog

Trend-tracking company What the Trend released top ten trending companies on Twitter in 2010. Their list includes Apple, Google, Uniqlo, RIM, Microsoft, Nintendo, and more. - AdAge

Nike's new ‘Better World’ website (Wieden+Kennedy) showcases the brand's social good initiatives. 

Projection Mapping Examples 
- Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in center of Prague.