“Don't Tell Ashton”
Berghs students (2010) had a mission: to expose their class to the world. Their solution: ‘Don’t Tell Ashton’. What started with 140 characters on Twitter reached over 4 million people in 151 different countries in just three days. Check out the website.
We have witnessed the emergence of brands developing and extending services (branded utility) that contribute to something more meaningful (instead of simply advertising). “Swipe for Million Trees NYC” is an excellent example. It’s also a campaign that won a Gold Pencil (at the ONE Show) for Non-traditional campaign: One Show College.
The Brief was to create a campaign that supports Million Trees NYCs’ mission to empower New Yorkers to plant and care for 1 million trees through the city before 2017, while at the same time modernizing their image and helping them reach their desired demographic.
Million Trees NYC
Bring Change - Here’s another Future Lions 2010 Winner from Berghs School Of Communication students focused on social change and operational efficiency.
Bring — Change
iSense - a screen cover concept for the iPad that translates display content into Braille.
The Great Pacific Garbage Patch - Using Biometrics to clean up the worlds oceans.
Just add water - Interactive Institute
Coca-Cola spreads happiness
Dance for joy!
Red Cross — Round Up
Future Lions 2010 Winner - Absolut Vodka’s ‘The Absolut’
Absolut Vodka — The Absolut
Future Lions 2010 Finalist - Beyond Retro ‘The Pocket Store’
Beyond Retro — The Pocket Store
Winner of Brand‐X 2009 - Water Aid ‘The Toilet Adopter’
Water Aid — The Toilet Adopter