Friday 9 September 2011

SOCIAL MEDIA CASE STUDIES [GB_V51.0]


Urban Outfitters has made their catalog social by creating interactive apparel photos and adding them to fans' news feeds on Facebook - Internet Retailer

Magazine publishers like Hearst and Conde Nast are teaming up with their advertisers on social media to engage with their readers online - Ad Week

Instead of focusing strictly on financial-based ROI, KFC discuss how the brand is connecting with fans and expanding customer service via social media - SmartBrief

Blurring the lines between alcohol-fueled fantasy and harsh reality has never looked less appealing. Bus company Movia’s website (www.byturen.com) lets you roll your mouse over any scene in the interactive video to see what you really look like when intoxicated – Website

Walgreens' back-to-school campaign is encouraging students to visit and like their Facebook page for a chance to win song downloads and backstage passes to OK Go's upcoming concerts - Facebook

Ubisoft's “Driver” Augmented Reality (AR) Game lets you race cars from the new release around just about anywhere you can place a marker – Video

Kellogg's is building a global CRM web portal that will include a preference engine that allows fans to customize their own experience with their brands online - ClickZ

Washing detergent brand Ariel has created a live game that allows fans to stain actual designer clothes using a robot arm controlled by Facebook in real time The winning players are then mailed their masterpiece to wash and wear as new - PSFK

Mercedes-Benz 125! Race App lets users search Singapore for 5 Mercedes-Benz cars with QR codes. The fastest to find all 5 win a pair of Grandstand tickets to the Singapore Night Race and a weekend test drive with Mercedes-Benz -  App and Video.

Brands like CVS, Rite Aid, and Dunkin' Donuts are tracking their customer loyalty programs online to better understand their customers' needs - DMNews

HSBC discuss the launch of their new social media newsroom for journalists, bloggers, and online commentators - HSBC Newsroom

‘Tagstand’ is the evolution of Near Field Communication (NFC) technology. The platform allows a consumer with an NFC-enabled device to touch his phone to a sticker to check in on Foursquare one day and view a promotional video or product page the next – Website

The New York Times share key learning’s and insights about their new Twitter handle (@NYTLive) that gained over 22,000 followers in its debut last week - Poynter

Mattel shares their approach on how to engage boys of all ages via social media - Vimeo

Dunhill Augmented Reality (AR) Demo brings print to life weaving the physical and virtual worlds together – Video

Levi’s New ‘Friends Store’ Social Shopping Site integrated the Facebook “like” feature with every product on the site so at a quick view, you can see the number of Facebooker’s who like the item and also cast your own vote – Video  

Carlsberg’s ‘Unbottle Yourself’ App/game contains over 500 missions, each of which present a social challenge. Missions that may scare you senseless but are intended to give you an incredible rush when accomplished (and ideally associate said 'rush' with the brand) – Video 

"Foursquaropoly" leverages Foursquare’s API and lets users "buy" real-world properties in order to create a Monopoly-style portfolio wherever you live – Video

NOTE: For more articles and posts from the last week please visit us on Twitter at both @goodbuzz.  If you have info, articles, case studies, or other examples of participatory marketing bliss - please feel free to either post via Facebook or send via e-mail and we’ll take care of it for you.