Friday 11 November 2011

SOCIAL MEDIA CASE STUDIES [GB_V58.0]

Hyundai's "New Thinkers Index" is testing fans' creative thinking abilities and encouraging them to post their results to compete with friends on Facebook and Twitter -Ad Age

Volkswagen is bringing back one of their classic vehicles with a social media flair based on the number of Facebook likes from fans. The one-of-a-kind car will feature a dashboard newsfeed, a poke button on the steering wheel, status updates displayed on the license plate, and much, much more -PSFK

Every winter British smoothie brand Innocent tops it’s bottles in little woolly hats as part of ‘The Big Knit’ – to raise money to help keep elderly people warm. This year, it's raising more money with ‘The Hat Tag’ game a Facebook-based game (by Holler London).

With the release of their new Mango version of Windows Phone 7, Microsoft has created a new badge on Foursquare to be earned at each of their public launch parties in cities all over the U.S - About Foursquare

McDonald's discuss how social media is key to empowering fans to spread the work about the limited-time McRib sandwich -ClickZ

The Increasing Value of Augmented Reality (#AR) for Marketers - in our modern marketing paradigm it’s a given that a message must ‘disrupt’ and break through the noise. Adding technological innovation like AR is one way to do just this. Here are a number of great examples from the past year - Article

Here's an excellent example of storytelling in the digital age from TED (by Marco Tempest). It's part technology (#AR), part creativity, and part utility - Video

FX has launched a new social TV service with GetGlue called "FX Has the Movies" that lets fans check-in to their favorite shows and connect with other fans -Adweek

See the future possibilities of Kinect that go beyond the expected, into truly amazing things that people around the world are beginning to imagine - Video

Looking for Goodbuzz on Google+? – G+

Time Out New York has teamed up with Foursquare to provide a real-time online scoreboard of the top places to visit in the Big Apple according to visitors' check-ins -Foursquare

Pepsi's Refresh Project uses technology (binaural and 3D tracking) and some real ingenuity to extend social good - in this case helping visually impaired football players to 'see' the pitch - Video

Here's a delightful example of using technology to reinforce a brands core values - in National Geographic's case - quite literally inspiring people to engage the majesty of the planet around them (if only by urging a second look.) When was the last time you were so close to a Cheetah!? - Video

During their "Can Do" food drive, John Deere is donating one real can of food for every virtual can label that fans design and submit on Facebook -Facebook

Every year Razorfish compile their ‘Outlook Report’ (thank you) on the latest trends in media, technology, and creativity. The 2011 Version is now available – Report

Amway's Nutrilite brand is hosting an online video competition encouraging fans of AC Milan soccer to submit their best team chant for a chance to have their video aired live at the next match in Italy -Amway Newsroom

ASICS has provided some fantastic brand activation experiences in the past year (RFID Billboards, GoldRun Campaign, etc.) and the hits keep coming. This experiential bliss (by agency: Vitro) features a 60-foot video wall at NYC's Columbus Circle subway station that lets you experience the New York City Marathon -by racing against (ASICS sponsored athlete) Ryan Hall - Video

Brands like Arby's, RadioShack, and Walgreens are using Foursquare to help support goodwill causes through fans' check-ins -ClickZ

Starbucks Augmented Reality (AR) Cup Magic App - Starbucks' new AR app activates their red Christmas cups by showcasing special offers and gifting – Video

Here's a fun experiential piece from Andes Beer - a soundproof booth set up at nightclubs that allow users to select from a number of background noises prior to calling their significant other. This way they'll think you're in traffic or at a hospital - Video

Mountain Dew are using online video sites like YouToo and YouTube as a new branding tool to drive buzz around their products -MediaPost
- - - - -
NOTE:  FOR MORE ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ.  IF YOU HAVE INFO, ARTICLES, CASE STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL FREE TO EITHER POST VIA FACEBOOK OR SEND VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)  PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF THIS POSTING).