Friday, 18 November 2011

SOCIAL MEDIA CASE STUDIES [GB_V59.0]

Louisville Slugger raised its Facebook chatter last week by 834% after launching a social media scavenger hunt that used Facebook and Twitter to spread World Series clues around St. Louis -ClickZ

The Clorox Company has created a new online community for their Clorox Bleach brand where moms can share "bleachable moments" through a contest that features life's "Yuck + Oops" mishaps -PROMO

Ultimat Vodka (via Stink Digital) lets you find out just how social you really are using their ‘Social Life Audit’ – Website

Social Marketing is ultimately is a combination of art and science. We'll leave the art to you, but what this document provides is an anatomy of a Facebook post to help refine your publishing strategy – Report

Domino's is blending traditional and social media marketing to help localize their fan engagement strategy -SmartBrief

The Increasing Value of Augmented Reality (#AR) for Marketers - in our modern marketing paradigm it’s a given that a message must ‘disrupt’ and break through the noise. Adding technological innovation like AR is one way to do just this. Here are a number of great examples from the past year - Article

Tis’ The Season For Retail Innovation - brands are adding a number of innovative, tech-driven holiday-themed retail add-ons this year. We've already seen the first of the big bucks, heartstrings-yanking Christmas adverts but here’s two that really pop – Article

To spread the word about their first Spa Week, Four Seasons Hotels and Resorts is using Facebook, Twitter, Tumblr, and Foursquare to share insights from a panel of beauty experts -Luxury Daily

ESPN is connecting college football fans with a new badge on Foursquare that can be unlocked by checking in with the GameDay crew at the game of the week -About Foursquare

Mercedes-Benz latest effort (by AMV/ BBDO London) to promote its new C-Class 350 Coupe features an interactive film set in a post-apocalyptic (Inception-esque) world where you solve clues to escape a sinister version of Google Street-view in Hong Kong – Video

McCormick has created a Facebook page for Thanksgiving Day's Turkey -- complete with cooking recipes, holiday tips, and a chance to be published in a "friend-sourced" community cookbook -MediaPost

More genius (below) from our friends at agency - John St. (johnst.com) poking fun at themselves and our industry at large. Love it – Video

Gap is getting fans excited for the holiday season with their new "Joy It Up" Facebook mix tape that features up-and-coming artists performing their favorite holiday jingles -Facebook

Samsung Mobile's VP of Strategic Marketing, Brian Wallace, shares how they're using a social game and Facebook functionality to create buzz around their new phone -Ad Age


B-REEL'S R+D efforts - in this case a Mobile Projection Mapping Game that uses any device, the HTML5 platform controls an 'eel' (via 2 projectors) and compete against other players – Video

Harley-Davidson is launching a crowdsourcing Facebook application for advertising ideas that lets their fans review ad briefs, submit creative ideas, and vote on other fans' suggestions -Marketing Week

Citro├źn's ‘Twitter Race’ (by Perfect Fools) is a one-day tour around the Netherlands on 17 November that gives users the chance to win a DS5 by directing the car via Twitter. The most prolific Tweeter will persuade the drivers to come to their location using the hash tag: #ds5race. A live videostream from inside the vehicle will broadcast on the Citroen NL Facebook page.

As one of the most popular brands on Facebook, Coca-Cola's Senior VP of Integrated Marketing, Wendy Clark, shares how they've used social media to help make a difference in the world -USA TODAY
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