Ford promoted their new Fiesta vehicle on Instagram with a
seven week contest that highlighted the car's new, high-tech features - Simply Zesty
Hotels.com has created a new Facebook application that
encourages collaborative online bookings with friends from all over the world -
Facebook
Mitsubishi "Live Drive" - The World's First Online
Test Drive. 180 worked with B-Reel and robotics expert Dr. James Brighton to
create the system of onboard video cameras, user interface, GPS mapping and the
servo-motors necessary to translate the user's computer controls to an on-track
driving experience – Video
'BrailleTouch'
App Helps Visually Impaired Users. Kudos to Georgia Tech – Video
For the release of their new Twisted Metal game, PlayStation
created a live social installation that allowed fans to digitally fire a
machine gun at a set full of explosives through Facebook and Twitter - Goodbuzz
Samsung is launching the U.S. Olympic Genome Project -- a
multiplatform social media campaign that will let Facebook users discover and
share how they are connected to athletes competing on the U.S. team - MediaPost
How the U.S. Army is differentiating between social media
platforms and finding success on Pinterest - The Atlantic
Wire
One day U.K. rocker Tim Burgess (frontman of the Charlatans)
jokingly tweeted that he would love to have his own cereal called "Totes
Amazeballs," which apparently happens to be slang for "Totally
Amazing." Kellogg's got word and now the cereal is actually in limited
production – Article
The Increasing Value of Augmented Reality (AR) for brands – Article
Burberry
knows that if the brand is to remain relevant it needs to leverage emerging
technology and culture (and not simply rest on what may have worked years ago.)
After the success of last season's 'Tweetwalk' in which key looks were shared
via Twitter, this year the fashion brand shared animated GIFs of pre-show
activities with Twitter followers before the show (which took place yesterday)
– More
Plan UK,
a charity that helps young girls in developing countries, is running an interactive
outdoor campaign that contains content only women can view. The bus shelter ad
uses facial recognition software with an HD camera to determine whether a man
or woman is standing in front of the screen (claims the technology is 90%
accurate), and shows different content accordingly. Men are denied the choice
to view the full 40-second ad in order to highlight the fact that women and
girls across the world are denied choices and opportunities on a daily basis
due to poverty and discrimination.
(See picture below)
The Ultimate Guide To Pinterest - Everything you wanted to
know about Pinterest including how the idea came about, What’s the big deal?,
Stats, facts and demographics, and getting started – SlideShare
Infographic: Did
you ever wonder what Facebook might look like in 2025? – Overview
Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks
in Social Networks – Brian Solis
How to Remove Your Google Search History (Before Google's
New Privacy Policy Takes Effect) - Goodbuzz
Here’s the Society of Digital Agencies (SoDA) 2012 Report
(formerly the Digital Marketing Outlook) – Report
Pharma brands Boehringer Ingelheim, Pfizer, and
Bristol-Meyers Squibb are experimenting with social games and YouTube videos as
a way to benefit patients while still adhering to the FDA's social media
guidelines - ClickZ
Mattel's Barbie brand has launched BarbieWow.com -- an
online fashion destination where fans can share their experiences styling and
trying on the doll's digital wardrobe. The site also encourages fans to post
their own inspired fashion designs to Polyvore and Pinterest - The New York
Times
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