Ferrari is promoting their new microsite with
photos of their new F12berlinetta model on Facebook, Twitter, and Google+ - Luxury Daily
To rally support for the British Olympic
athletes, Cadbury has created a virtual parade on Facebook that lets fans
create an avatar to join in on the march - Digital Buzz
Blog
The new Facebook timeline offers
new ways to tell brand stories (and a new paradigm to engage a community.) Here's
a helpful #infographic to use in the development of updated brand styleguides –
Infographic
Aussie beer brand XXXX GOLD has actually
bought a 15-acre island on the Southern Great Barrier Reef designed to be a
'getaway for mates'. There's nothing on it yet but the idea is that men get to
decide what goes on the island by visiting the island website and (social)
voting on what activities the island should offer and what should be built - Website
The True Value of the Facebook ‘Like’ – Article
Frito-Lay thanked their Facebook fans with
coupons for chips after the five-day live event showcasing their flavor
development kitchen in Times Square drew over 1.5 million new likes - Chief Marketer
This certainly isn't a 'first' (see Intel’s ‘Museum
of Me’) however Microsoft's
'A year in the Like' app gathers all your Facebook comments and
images and posts them into a movie starring YOU – Website
McDonald's encouraged fans to show their love
for Shamrock Milkshakes and submit photos of themselves doing an Irish jig with
hashtag #Shamrocking - Ad Age
Toyota has added a fun virtual game board to
their YouTube channel to engage fans in their new "The Game of Life with
Prius c" campaign - Brandchannel
Guess is teaming up with a few of their
favorite fashion bloggers to judge a Pinterest contest that requires fans to
create boards based on the colors of their new line of denim - FashionablyMarketing.Me
Mercedes-Benz is helping fans find a parking
spot by syncing Twitter in their "Park Assist" feature and
crowdsourcing the nearest parking - PSFK
The American Red Cross has launched a Digital Operations Center to better respond to disasters and help track public conversations - Information Week
Taco Bell shares how their new augmented reality app allows fans to
see live tweets about their new tacos on their packaging. (Now if they'd just use 40% actual meat in their meat) - ClickZ
An emerging class of “social discovery” apps—which
monitor your location and alert you when you’re in close proximity to people
who have similar social media contacts or interests - Article
How Powerade, Kraft
Foods, KLM, and more are using Twitter in new and creative ways to engage fans
- Simply Zesty
Social Media Content Strategy Redux – Article
Domino's
Pizza (Australia) is creating the world's first Social Pizza. Over 7
days the Domino's Pizza Australia Facebook community will be able to vote for
their favourite crust, sauce and toppings, with the most popular selection from
each day added to the pizza - the final product will also be featured on the
Domino's menu. Fans will even have the chance to name the pizza – Video
Envisioning the near future of technology - Infographic
Whether you belong to one or ten social
networks, you’ll likely appreciate ‘Bliss Control’. Building on the
popularity of Notification Control,
developers took the one-stop settings shop idea and expanded it to cover every
possible setting on 13 different sites – Website
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