Target
launched an interactive short film
that allows viewers to purchase merchandise by clicking on the video and
sharing them via Twitter, Facebook, and Pinterest - Business2Community
Aldo
rewarded unknowing fans with a new
pair shoes when they followed instructions on a busy street to take pictures of
their own shoes and share it on Instagram - Adverblog
In support of this year's New York City Marathon participants,
ASICS is encouraging runners to post pre-written messages on their Facebook
page that will be posted in real time at certain mile markers along the course
- MediaPost
Taco
Bell, Tide, SmartCar, and other brands
are responding to social media bullying with sarcastic infographs, friendly
tweet battles, and hilarious video responses - Digiday
Jell-O challenged their fans to see who can eat their
pudding the fastest by having them upload a video of their own attempt on
Facebook to compete with professionals' official times - AllFacebook
Toshiba and Intel have
earned 55 million views and 95,000 Facebook likes with a web series starring 76
of their social media fans in the lead role - The Realtime
Report
Bloomingdale's
is rolling out a new branded video
strategy that focuses on content-rich fashion tips and advice for fans to view
and share online - Luxury Daily
PR News announced their
Digital PR Award winners including EPSN for best blog, Tropicana for best use of Facebook, Ritz-Carlton for best location-based digital campaign, The Clorox Company for best social
networking campaign, and many more - PR News
Online
Dunkin
Donuts is promoting their new mobile
efforts to fans with a Halloween-themed photo sharing contest on Instagram and
Twitter - Mobile
Marketer
Starbucks
is bringing their coffee cups to life
with an app that lets you send personalized augmented reality videos via
Facebook or eCard - Popsop
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