Nike has created a Facebook app that
converts Nike+ and Fuelband data into energy for your character in their new
NikeFuel Missions game. - PSFK
To promote their new eyewear, TOMS is letting
visitors virtually try on their sunglasses and post snapshots of themselves on
Facebook. - TOMS
T-Mobile is surprising fans by touring the
country with their Unlimited Cheer Team. They'll announce their locations via
Foursquare and other social media channels, and the first customer to check-in
will win prizes. - About Foursquare
Contagious finds and filters the most
innovative exercises in branding, technology and pop culture. Once a year they
wrap up all the highlights and deliver their Annual “Most Contagious” Report (www.mostcontagious.com/2012).
With the help of Jimmy Fallon, Ford is writing a
Super Bowl ad for their new Lincoln Motor brand based on fans' tweets. - TechCrunch
Pernod Ricard -- parent company to brands like Kahlua,
Jameson, and more -- explains why they use a social intranet to
crowdsource ideas from all 18,000 of their employees. - MarketingWeek
From
‘Social TV’ to ‘Real-time Optimization’ to the ‘Emergence of Mobile Remotes’ -
here are the hottest Digital and Media Trends for 2013 (compliments of Millward
Brown) - Report
On #GlobalDominosDay, Domino's Facebook pages
around the world offered the same pizza deal internationally for one day. - Brandchannel
Heineken is celebrating their 140th birthday
by showcasing fans' Facebook wall posts on the actual wall of their Amsterdam
brewery using a light show made of 5,000 Heineken bottles. - Creative Boom
There's
been an explosion of collaborative consumption -- web-powered sharing of cars,
apartments, skills, and more. Rachel
Botsman explores the currency that makes systems like Airbnb and Taskrabbit
work: trust, influence, and what she calls "reputation capital."
Petco is playing Santa this season by
granting pets' holiday wishes when their owners tweet using the #DearPetco
hashtag. - The Petco Scoop
In celebration of reaching 100,000 Facebook fans, Pizza
Hut gave away 110 bottles of their novelty perfume, Eau de Pizza Hut. - Adweek
Puma is asking fans to take pictures of
their shoes when they travel to share on Instagram, Facebook, and their website
for a chance to win weekly prizes. - Puma
.jpg)
NOTE: FOR MORE
ARTICLES AND POSTS FROM THE LAST WEEK PLEASE VISIT US ON TWITTER @GOODBUZZ. IF YOU HAVE INFO, ARTICLES, CASE
STUDIES, OR OTHER EXAMPLES OF (TTL) PARTICIPATORY MARKETING BLISS - PLEASE FEEL
FREE TO EITHER POST VIA FACEBOOK OR SEND
VIA E-MAIL AND WE’LL TAKE CARE OF IT FOR YOU. ;)
PLEASE IDENTIFY IF YOU FIND A DEAD LINK (AS THEY WERE ALL LIVE AT THE TIME OF
THIS POSTING)
