Thursday 26 January 2012

♔ Social Media Case Studies (GB_V.68)


To drive the highest ROI today, brands really need to entice users across all platforms (i.e. transmedia storytelling).  It's sound logic as online users have multiple paths to a brand or product offering today.  A good example of this methodology is AKQA's Dance*Cam Mobile App which extends the Dance Central franchise in a way that's bound to engage new users and steward them to the franchise - Video



Marriott International, Google, Novo Nordisk, Capital One, and Intuit are among the top-rated companies that use social media to keep their employees happy -  CNN Money



A hidden camera captures would-be thieves trying to break in. What better way to prove the strength of 3M glass then to use it as the only barrier between pedestrians and cold hard cash!  From Vancouver, Canada - (See picture below)



Your inner-nerd will love this. LEGO have now launched 'ReBrick' - a platform for LEGO lovers to post, share, recommend (and retweet) their creations online. The tribe now has a permanent home and the welcome mat is out - Website



IKEA demonstrated its innovative marketing pedigree (that has helped it become one of the most famous furniture stores in the world) by building an entire apartment in a confined space of just 581 square feet in the Auber Metro Station in Paris. A corresponding Facebook campaign featured a contest where those who 'liked' the brand had a chance to win an evening in the apartment - Article



VariĆ©r Furniture's Neuromarketing Experiment – Ever wonder what the intersection of marketing and technology looks like? Here's yet another break-through experiment (from rock-stars B-Reel) for Scandinavian furniture brand Varier that creates fabric designs from human brain waves. It employs three children, ample doses of innovation and Mindwave headsets from Neurosky. All we can say is 'wow' – Website



A 'Burns' supper is a celebration of the life and poetry of Robert Burns - Scotland's favourite son. This website (by Scotland.org) let's you upload your picture and give the 'Address to a Haggis'. It's a simple way to showcase traditions and export them to the world (just like Scotch) - Website

Ticketmaster is using Facebook's new Open Graph application to further personalize fans' online social experience -  All Things Digital 



Consumer Psychology and Perceived Invulnerability - Often, consumers don’t buy products because, even though they recognize a risk exists - they don’t think they will be victims.  The belief may be irrational, but most of us see ourselves as invulnerable – Article




Chobani discuss their best practices for engaging fans on Pinterest that has led them to become the top yogurt brand on the social sharing site -  Fast Company



GE, Tiffany & Co., Levi's, Marc Jacobs, and Puma are forging more personal relationships with their customers through photo-sharing on Instagram -  Ad Age



The Girl Guide's "Cookie Locator" app (by Little Brownie Bakers) uses your geographic location to track and alert you to when and where cookies will be sold in your hood. Users can also identify their cookie personality and share it on Facebook and Twitter. There have been 10,000+ downloads so far, but reviews are mixed. Unlike the website, the app doesn't provide a countdown or date for when all cookie sales begin - App



Certainly anyone can post a hyperlink or product photo. The attached "Spheres of Social Media Expertise" deconstructs the levels of engagement - adeptly demonstrating there's a significant gap between simply 'being' in the game and 'winning' the game (see image below)


Wheat Thins is taking their "Do-Minatrix" character to Facebook and Twitter to coach and inspire fans to achieve their life goals -  MediaPost



Mercedes-Benz is installing Facebook in their cars using a new in-vehicle telematics system that's designed to locate friends and businesses for drivers -  Reuters



Hershey's share how they juggle all of their brands on social media by sticking to three key pillars: awareness, content, and agility -  Ragan
 

General Mills' Cheerios brand and Meredith Corp.'s Fitness magazine have teamed up to create an online weight-loss program that's being promoted across Facebook and Twitter -  MediaPost



Sam Adams is putting their Facebook fans in charge of brewing their next beer for SXSW. The beer with the most votes will be created and sold in select Austin bars during the festival -  TNW



Coca-Cola discuss their new Tumblr designed to share happy content with teen bloggers - ClickZ
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