Wednesday 8 February 2012

♔ Social Media Case Studies (GB_V.69)

During the Super Bowl, Coca-Cola will be live-streaming their polar bear characters' reactions to the game, while simultaneously interacting with game-watchers on Facebook and Twitter -  Social Fresh

Cisco Systems became the first company to launch a targeted video campaign by delivering messages to LinkedIn users' social mailboxes -  BizReport

Valentines Day is right around the corner. If you don’t have a date lined up yet – no worries - the Heineken 'Serenade' Facebook (made by Perfect Fools) lets you ask a Facebook friend out on a date via a personalized serenade - http://bit.ly/wjYXhc

Gesture-based Recognition with contact-microphones - Although this may not being the most interesting execution, imagine how this innovation may be added to POP or OOH/ Experiential displays to amplify the brand experience – Video

Scandinavian Airlines, KLM, and Delta Air Lines are looking to social media applications to put a new twist on their customers' flight experiences -  Creativity

Industry leaders like GE, PepsiCo, Ford, IBM, and Allianz are using social media to make their core business more sustainable -  Ad Age

LEGO has launched their own social network where fans aged 13 and up can upload their own creations and projects, share them, and comment on others they discover -  PSFK

During the Super Bowl, Amazon used their @AmazonMP3 handle to tweet links to every song heard on the broadcast -  Storify

'Hiriko' MIT’s Folding Car  - The tiny vehicle resembles a sleeker, runtier version of a Smart Car. However, this runt has the ability to fold in on itself for an upright, space-saving parking maneuver that appears to be directly out of a sci-fi novel - Video

Letters of Note - David Ogilvy - The fascinating letter below, written by Ogilvy in 1955 to a Mr. Ray Calt, offers a rare glimpse of David Ogilvy's creative process – Article

Reuters' newsroom has launched a new social media dashboard for journalists and readers called "Social Pulse." - Technorati

The Home Depot's shares how they created an authentic voice and connection with their customers through their How-To Community -  Vimeo

Zen and the Art of Facebook AdvertisingArticle 

Lonely Planet shares how they differentiate their content strategies depending on which social media platform they're using -  eMarketer

Lands' End, Condé Nast, Levi's, and Ford are finding better engagement on niche social media sites such as Empire Avenue, Flipboard, Foodspotting, and more -  Simply Zesty

To help make their commercial go viral, Kia Motors chose celebrities with the most impressive social graphs -  Ad Age

Here's another unusual invitation stunt from DDB Stockholm for the Stockholm Contemporary Art Gallery 'Bonniers Konsthall'. To generate goodbuzz, people were invited to an event via Facebook - BUT were told that if more than 99 people agreed to come by 9pm, the event would be cancelled. Yep. The sign-up started at 9am, and the first 99 to respond got the incentive of a silkscreen-printed t-shirt (which they also forfeited if the event was cancelled). Social experiment 101 – Video

Augmented Reality (AR) Showreel by Total Immersion - through its patented D'Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream – Showreel

Google's Chrome, Smartwater, and Tipp-Ex are finding success using YouTube to engage with fans in new ways -  Social Fresh

Subaru's "Dog Tested. Dog Approved." campaign is back on Facebook with apps to track details of your daily dog walks, sharable videos, and Dogbook -- a Facebook hub for especially for dog lovers -  Facebook

Developed by Definition 6 in collaboration with Facebook - 'Timeline Movie Maker' generates a movie based on your greatest hits, attempting to capture the highlights of your Facebook experience through the years by surfacing pieces of content with high levels of engagement - http://www.timelinemoviemaker.com

The Sesame Street #AR platform lets users place the characters in a room and interact with objects like Cookie Monster, a TV, a car or a jukebox. This is the first time we’ve seen objects ‘aware’ of other AR objects as a part of the experience – Video

The Evolution of a new Social, Organizational, and Economic model – Article

Procter & Gamble's Eukanuba brand is encouraging fans to submit photos of their dog on Facebook for a chance to be a part of their exclusive 2013 calendar -  Promo Magazine

Swarovski is launching a Valentine's Day digital campaign that will assist fans with gift ideas and restaurant suggestions via Facebook and Google Places -  PSFK

‘Bear 71’ is the true story (an interactive, multi-user documentary experience and installation) of a female grizzly bear monitored by wildlife conservation officers from 2001-2009. Visit website - http://bear71.nfb.ca/#/bear71 - Case Sudy 

How Nokia, PepsiCo, and Coach celebrated the Chinese New Year with fans through social media -  ClickZ

Net-A-Porter's Augmented Reality (#AR) App - Fashionistas download an app and view the enhanced collection via their iPads and iPhones.  They can scan product images for a chance to win the products (or buy them) and search for silhouettes of Lagerfeld to win a chance to spend one thousand pounds – Video

Brands Winning on Tumblr + Instagram – Coke, Levi’s, Tiffany’s + Aldo Case Studies – Article

"Liking" things gets a real-world spin with this prototype out of Deeplocal. "Like Belt" uses near-field communication technology to register "likes" when you are walking around. "Liking" things gets a real-world spin with this NFC prototype out of Deeplocal – Video

Papa John's is letting their reward members make the "heads or tails" call for this year's Super Bowl on Facebook and Twitter for a chance to win a large, one-topping pizza -  Restaurant Magazine
 NCR Corporation shares how they are launching a social effort for BtoB financial services -  Vimeo

About 6 in 10 Facebook users have "liked" a corporate or brand Facebook page in the past six months, according to an eVoc Insights study. About half of those who had done so said they were at least somewhat more likely to buy products or services from brands whose Facebook pages they had "liked" - eMarketer













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