Wednesday 16 May 2012

SOCIAL MEDIA CASE STUDIES [GB_V76.0]


American Express' outline how they are marketing to fans using Facebook, Foursquare, and Twitter -  Ad Age

CBS has launched a social TV platform that will aggregate content from Twitter and Facebook and allow fans to connect with actors and each other -  The Next Web

Victoria's Secret is using the DJ-focused music site Thefuture.fm to share their models' favorite tunes and exclusive remixes on Facebook and Twitter -  Brandchannel

In their latest Twitter campaign, Playboy rewarded users for retweeting their posts with brand messages of girls revealing more and more skin -  Simply Zesty

Kit Kat's new application is attempting to relieve their fans' stress of maintaining their personal social media presence by automatically updating their statuses on Facebook, Twitter, and LinkedIn -  Canada.com

Univision talks about how they're engaging fans on Facebook with their new social video network -  Lost Remote

Viceroy Hotel Group has launched a Pinterest page that features three boards highlighting their interior design, wedding ceromonies, and cuisine -- all aimed at bringing customers closer to the lifestyle and inspiration the brand has to offer -  Hotel Interactive

Klondike is inviting users to their new Flavor Chamber app to see what their ice cream treats are made of by virtually destroying them and sharing the results with friends on Facebook -  Creativity Online

Nutella's new case study shows that their Facebook ad campaign outperformed their TV ad campaign in terms of positive ROI and total reach -  Scribd

Zales and 1-800-Flowers.com share their marketing strategies on Facebook during one of the highest-grossing holidays of the year -- Mother's Day -  Adweek

The NHL's new social TV application gives hardcore fans a new layer of engagement and more casual fans a chance to get more involved in the game -  Lost Remote

Discovery Communications' Director of Digital Communications and Social Media, Amber Harris, shares how truly getting to know your audience on Facebook leads to better engagement, sharing, and reach -  PR News

ESPN is working with Twitter to create branded campaigns around televised sporting events. Their first program for the NBA finals called "GameFace" encourages fans to tweet their best game face photo for a chance to win on-air coverage -  B&C

The Men's Wearhouse is encouraging fans to upload photos and videos of their own personal style on Facebook for a chance for their wardrobe to be included in their weekly roundup fashion video -  DMNews

Snack Factory's Pretzel Crisps brand is releasing new branded video content on their YouTube page to introduce their new mascot -  MediaPost

T-Mobile has created a contest called "Tweet Races" that challenges their followers to tweet as much as possible with a #4GTweets hashtag -  TmoNews

For their 30th birthday, The Weather Channel has redesigned their website to include a variety of personalized social media components -  TechCrunch

Beauty brands Procter & Gamble, Estee Lauder Companies, Lush, and Lancome are bringing back discontinued products based on fans' feedback on social media -  The NY Times

Chico's FAS is launching a goodwill campaign that will make donations and send "Get Well" cards to ill children via their new Facebook application -  ClickZ

McDonald's Germany introduced the first crowdsourced burger to sell as a result of over five million votes in their "Mein Burger" campaign -  PSFK

 
 
 
 
 
 
 
 
 
 
 
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