Hertz's most recent Facebook campaign brought 145,000 interactions and 800 new likes in the first week and won them Travel + Leisure magazine's first-ever Social Media + Tourism Award for best use of a social media platform - PR Daily
NASA is using Twitter and YouTube to help build buzz and excitement online for the Curiosity rover's upcoming visit to Mars - The NY Times
Pepsi, BOS Ice Tea, and The Coca-Cola Company are combining social media with vending machines to create a new experience for customers - Social Commerce Today
Qatar Airways has launched their global "Tweet a Meet" social media campaign that gives their Twitter followers the chance to team up and win travel miles and plane tickets - Creativity Online
Tide is running a social campaign through the 2012 Olympic Games that encourages fans to submit their own stories about what the American flag means to them on Facebook and Twitter - Chief Marketer
Citi discuss how they use social media to deliver better customer service - Useful Social Media
Starbucks, 7-Eleven, Chick-fil-A, and Dippin' Dots are using social media to drive buzz around their giveaways this summer - USA TODAY
Revlon's talk about their new Facebook initiative that offers monthly beauty tasks and allows participants to post and share their experiences with friends - WWD.com
Virgin America is looking to increase their Facebook and Twitter engagement with the announcement that Boo, the Internet's cutest dog, has become their official pet liaison - Socialbakers
BE FOUND - Search is still the killer app. It’s more location-based (knows where you are), personalized (offers to you), visual (Google Goggles) and real-time (price, availability, news) than ever. Roy’s Restaurants introduced hyperlocal ads, delivering clickable, down-to-the-block level information about a business at the right place and at the right moment – and got an 800 percent ROI on their advertising investment.
BE ENGAGING - You could be dull in another era. Not this one. For creativity, look at American Express mastering the art of the live stream – a newly potent medium. Their live-streamed concerts, ‘Unstaged: An Original Series from American Express,’ created an absorbing environment on the web and in the arena, engaging users with the music of Arcade Fire and John Legend – and with their brand.
BE RELEVANT - Real-world, real-time relevance matters more than ever. A Google client in the auto insurance business uses click-to-call so that when a potential customer searches their mobile phone for car insurance, the company shows them an ad that can immediately connect the customer to its call center and begin the application process on the spot. The consumer, right there on the lot, could get their insurance before they drive away.
BE ACCOUNTABLE - Ford has identified five key buying actions based on closely measured online behavior. If someone configures a car online, Ford now knows they are more likely to buy one. The car company uses this information to target digital advertising, generating high-value leads and test-drive registrations for its dealers. Unlike traditional local media, Ford can measure the exact return on this investment. Accountability pays.
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