Wednesday 28 November 2012

♔ SOCIAL MEDIA CASE STUDIES [GB_V84]


Durex is creating buzz around their #1Share1Condom World AIDS Day campaign by making a charity donation each time a person shares their message on Facebook and Twitter -  Brandchannel

Dell is kicking off their #Inspire 100 campaign, where they recognize 100 influential people and share interviews with them on Facebook and Twitter -  DailyFinance

T. Rowe Price is launching a Facebook app called "It's Good to Be a Scrooge!" that gives tips for saving money during the holidays -  Facebook

Ralph Lauren is asking fans which vintage look they should bring back from their archives and encouraging them to share images of teddy bears wearing these looks on Facebook, Twitter, and Pinterest -  The Daily Beast

The Coca-Cola Company, American Express, Target, and others are engaging fans by using Tumblr as a social content hub -  Digiday

In The Raw's new "Au Natural" Facebook app encourages fans to share photos of their baked goods and other sweets by giving the images a "racy" edge -  PSFK

Starbucks, The History Channel, Domino's, and more share case studies on how they've successfully used Foursquare to their advantage -  Simply Zesty

Adidas' A Christmas Carol-themed campaign is getting customers in the holiday spirit by encouraging their participation across Facebook, YouTube, and Twitter -  Popsop

Nescafe unveiled their new coffee by changing their Facebook cover photo in real time in correlation with new likes -  Trend Hunter

The Campbell Soup Company is raising money on Pinterest for Feeding America by donating $1 for every pinned or repinned image of their classic green bean casserole. The result will be a "Most Colossal Casserole" board on their Kitchen Pinterest page -  MediaPost









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