Nike has created a Facebook app that converts Nike+ and Fuelband data into energy for your character in their new NikeFuel Missions game. - PSFK
To promote their new eyewear, TOMS is letting visitors virtually try on their sunglasses and post snapshots of themselves on Facebook. - TOMS
T-Mobile is surprising fans by touring the country with their Unlimited Cheer Team. They'll announce their locations via Foursquare and other social media channels, and the first customer to check-in will win prizes. - About Foursquare
Contagious finds and filters the most innovative exercises in branding, technology and pop culture. Once a year they wrap up all the highlights and deliver their Annual “Most Contagious” Report (www.mostcontagious.com/2012).
With the help of Jimmy Fallon, Ford is writing a Super Bowl ad for their new Lincoln Motor brand based on fans' tweets. - TechCrunch
Pernod Ricard -- parent company to brands like Kahlua, Jameson, and more -- explains why they use a social intranet to crowdsource ideas from all 18,000 of their employees. - MarketingWeek
From ‘Social TV’ to ‘Real-time Optimization’ to the ‘Emergence of Mobile Remotes’ - here are the hottest Digital and Media Trends for 2013 (compliments of Millward Brown) - Report
On #GlobalDominosDay, Domino's Facebook pages around the world offered the same pizza deal internationally for one day. - Brandchannel
Heineken is celebrating their 140th birthday by showcasing fans' Facebook wall posts on the actual wall of their Amsterdam brewery using a light show made of 5,000 Heineken bottles. - Creative Boom
There's been an explosion of collaborative consumption -- web-powered sharing of cars, apartments, skills, and more. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls "reputation capital."
Petco is playing Santa this season by granting pets' holiday wishes when their owners tweet using the #DearPetco hashtag. - The Petco Scoop
In celebration of reaching 100,000 Facebook fans, Pizza Hut gave away 110 bottles of their novelty perfume, Eau de Pizza Hut. - Adweek
Puma is asking fans to take pictures of their shoes when they travel to share on Instagram, Facebook, and their website for a chance to win weekly prizes. - Puma
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