Wednesday 23 January 2013

♔ SOCIAL MEDIA CASE STUDIES [GB_V87]

HBO explain how they keep fans interacting with characters from their show Girls even during their off-season -  Mashable


PlayStation is keeping their Facebook and Twitter fans engaged during MLB's off-season by asking them to vote for which player will be on the cover of MLB 13 The Show -  Brandchannel



ADT talk about how your employees can become a part of a "social workforce." - Logic + Emotion



Jack in the Box announced the return of their Bacon Cheddar Potato Wedges on Facebook because of their fans' social media campaigns to bring the menu item back -  QSRweb.com



Toyota is asking their fans to submit photos via Twitter and Instagram with the tag #WishGranted for a chance to be featured in their Super Bowl ad -  Autoblog



The Madison Hotel is including a "Dedicated Social Media Butler" in their Inauguration Package who will chronicle your experience there on various social media channels -  CNBC



Pizza Hut is giving their fans a chance to appear in their Super Bowl commercial by submitting videos to Facebook and Twitter using the common quarterback shout, "Hut. Hut." - USA Today



Jaguar is asking their fans to #CaptureaJag using Instagram for a chance to be the first U.S. driver of their new F-Type model -  Luxury Daily



Hasbro is taking votes on Facebook for which Monopoly token to replace in 2013 -  CNN



The Indianapolis Motor Speedway will use their fans' Instagram photos to plot #Indy500orBust on an interactive map -  Ad Age



Arby's has launched an advergame on Facebook to drive brand engagement, encourage social sharing, and create awareness around their new fish sandwich -  Undercurrent News



CNN has named Capital One, Mayo Clinic, Mercedes Benz, Marriott International, and five more as the biggest "Social Media Superstars" for their powerful use of Facebook, Twitter, and LinkedIn -  CNN Money


Heineken has been ranked as the "most socially devoted Facebook brand" with a 66% fan response rate compared to the 34.17% industry average -  Beverage Daily



The Coca-Cola Company's iconic polar bears will be watching the Super Bowl live via their Facebook page and interacting with fans on Twitter throughout the game -  Fast Company



Amway talks about how their distributor network borrows a lot from their social media strategies -  Forbes



Delta Airlines has launched a new iPad app that uses social media to give travelers intelligent recommendations for local entertainment, eating, and check-in information -  Digital Buzz



Dunkin' Donuts says their decision to open up shop in California was largely based on the cry of their Facebook fans and Twitter followers -  Adweek



Aquafina is giving four designers the chance to win a trip to Project Runway's season finale in New York by submitting an Aquafina-inspired design and receiving the most votes on Facebook -  PR Newswire



Samsung is asking their fans to participate in a crowdsourced short film by tagging their Twitter and Instagram photos with #WeAllShare -  Brandchannel



Sony Pictures Television's shares their experience with L.L. Bean's Million Moment Mission social media campaign -  Brian Solis



Axe is promoting their Axe Apollo Space Academy campaign on Facebook to send 22 contest winners to the edge of space with the support of their local community -  Adverblog









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